How I Scaled my businesses income to $10k+ monthly (5 tips + A resource directory)

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This is an updated post to my initial article in 2019, “How to make over $3,500 in 17 days”. If you haven’t read it, check it out so that you can better understand where I started and how it’s taken me years to get here. 

I’m saying this to not only be transparent, but for you to understand that it didn’t happen overnight for me and it probably won’t happen overnight for you. And that’s okay, it can still happen though. I believe that what I’ve built is 100% replicable, which is why I create content today. 

What prompted me to write this is that I hate when people say “making 10k a month isn’t even hard”, because we all know that’s a lie. Most Americans barely make $5,000 a month before tax, so to say making double the average salary is easy is actually pretty misleading. And that number is unfortunately lower for Black women, but people love ignoring that part.

I think it’s important to acknowledge this before I begin sharing these tips because I never want you to think that I believe it’s easy. I don’t, I think it’s replicable and realistic overtime - but not easy.

With that being said, here’s the 5 tips I’m going to share today:

  1. Diversify your income & web traffic sources
  2. Learn 2 new skills every quarter 
  3. Prioritize creating content that matters 
  4. Don’t try to reinvent the wheel. Instead, find more creative ways to make it spin.
  5. You need a killer follow up strategy
  6. 3 Bonus Tips

Side-note: I share 15 additional tips in the Content Marketing Tool Kit that will help you with marketing, planning, execution and email list growth.

Diversify income & web traffic sources


Throughout this year, there were months I didn’t hit 10k and there were months where I made significantly more. The difference in these months was usually my strategy and ability to diversify my income streams and lead generation strategies.  

Something I had to understand was that only being a service provider was limiting my earning potential. I knew this years ago, but I felt like I didn’t really have time to invest in merch or products like I wanted. So, I decided to do a few different things to supplement my service incomes.

16 New income streams I created:

 Had I not diversified, I would’ve had to depend on service bookings all year, which just wasn’t sustainable. I had clients go out of business, run out of funding, flake on me for no reason, ignore my emails and text and more. If I didn’t diversify my income, I would’ve had a really horrible year. But because I thought ahead and invested when I had the money, my year turned out pretty good.

In the process, I learned that I had to diversify a few more things for this to work:

  • The types of content I create + where I publish them
  • How I get website traffic 
  • The type of email content I create
  • My content mediums

Before this realization, I blogged, used email marketing & every social platform besides twitter very inconsistently. Once I realized how big of a mistake this was, I started making more engaging and helpful content, which led to building trust with people significantly faster.

In the process, I put an emphasis on creating more valuable content using:

Since doing this, my web traffic, email subscribers and engagement grew significantly. Once I understood that it wasn’t enough to simply show up on twitter, I started seeing real growth. Now, to make it manageable, I do keep everything interrelated and I recycle all of my content to avoid burnout, but it works and my audience loves it. 

It’s been full of trial and error, however, I love the end result & I'm happy that my community is happy. Although just making better and more engaging content did help, I also had to diversify where my traffic was coming from. I tried everything to -  Facebook, Instagram, Twitter, TikTok, quora, word of mouth, blogging, SEO, podcasting, email marketing, google ads, listing in directories, partnerships, pop up shops etc. 

 After every method, I decided these were my top 7:

  • Twitter
  • Blogging
  • Email Marketing 
  • Podcasting
  • Youtube
  • Google Ads
  • SEO

 While I do eventually want to add more methods of driving traffic, I have to be realistic. As one person, I can only do so much efficiently while also still tending to every other part of business. I do plan to add a referral program in the next 6 months, however, that  very careful planning that I’m not going to rush into. I’ve learned overtime that the value lies in taking my time and planning, instead of rushing solely to get things done. 

This is a lot of work, I cannot lie about that. But truthfully I love creating content and I only spend 2 days a week creating content and 1 day editing and automating. I also create my content in advance, so when I do publish something, it was created 2 weeks ago.

 Side-note: I share 15 additional tips in the Content Marketing Tool Kit that will help you with marketing, planning, execution and email list growth.

 Learned 2 new skills every quarter

I am confident that this has been the biggest game changer for me these last 3 years. Not only has this helped me expand my knowledge, but it’s boosted my confidence astronomically.  

By committing to this, I’ve learned graphic design, blogging, inbound marketing, podcasting, public speaking, UX design, UX research, sales, automations, 3D printing, system development, negotiation, interviewing, and more. While some skills take significantly longer to learn than a few months, committing to learning something for 90 days can be a great way to introduce yourself to new methods, strategies and potential services to offer.

The new skills you commit to learning should challenge you. It’s great to expand on knowledge you already have, but it’s critical to step out of your comfort zone and truly challenge yourself creatively & professionally. 

You can learn new skills through multiple mediums including:

  • Udemy
  • Hub-spot academy
  • EdEx
  • Google resources 
  • Facebook resources
  • Buffer
  • Skills-share
  • Shopify academy
  • seeking workshops by banks 
  • certificates from universities
  • Alison
  • YouTube
  • Adobe resources 
  • Affinity designer website
  • Lynda
  • Reading 2 new books a quarter
  • attending relevant seminars 
  • listening to e-books while driving, working out and cooking
  • finding 2-4 good podcast to listen to consistently 
  • code academy 

You never know what doors these new skills can open. But one things for sure, being committed to becoming a life long learner does always lead to new opportunities.

 Keep in mind that learning these skills is only half of what needs to be done, because now you need to apply what you’ve learned. Create a portfolio to document your progress & journey, it’ll make it easier to also identify your professional gaps.

Some new skills / terms / methods you should consider learning:

  • - Content marketing
  • - Digital marketing 
  • - Inbound marketing 
  • - Content planning
  • - Content mapping
  • - Content Pillars
  • - Content clusters
  • - UX research
  • - Cold pitching
  • - Email pitching
  • - Presentation development 
  • - Pitch deck creation
  • - Media kit development 
  • - New product roll out
  • - campaign planning
  • - email Marketing 
  • - audience sharing
  • - virtual event coordination 
  • - graphic design
  • - Website management 
  • - product sourcing
  • - grant funding
  • - grant writing

 There’s so much more than this to learn, but starting here can set you on the path for easy learning and forward mobility.

 Creating content that matters 

Creating content that matters starts with identifying what exactly your audience needs and desires. The goal here is to create content that’s addicting, binge worthy and shareable. So while your content should be informative and helpful, it should also be fun, insightful, and something your audience actually wants.

If you’re unsure of what they want, then start by asking them. Consider making surveys regularly, fun games that help you collect data and offer incentives to those participating. Take the time to review what your comped are doing, the content they’re creating, what platforms they’re using and the questions in their comment sections. Combined together, this information helps create a foundation for what your content should include, the best platforms to use and how to maximize content relevancy.

Next, you need to determine the best strategies for your brand. Which means that you must spend time specifically on marketing research and different implementation processes to figure out what works.

During this process, you’ll need to develop a content marketing strategy. Creating rand pieces of content inconsistently isn’t helpful to you, it never will be. You need to figure out how to show up everyday, what that looks like for you and what you can do to keep your content engaging snd cohesive.

Here’s how I create a content marketing strategy:

  1. Identifying my goals with deadlines 
  2. Researching strategies and case studies with success stories
  3. Developing my strategy based on my research findings
  4. Brainstorming content titles + platform matching
  5. Creating the content
  6. Lead capture + email marketing + automations 
  7. Data tracking 

Side-note: I share 15 additional tips in the Content Marketing Tool Kit that will help you with marketing, planning, execution and email list growth.

Let’s briefly review each step, plus I’ll share some resources to help you dive deeper.

Resource directory 




Identifying my goals with deadlines 

Creating SMART goals means that I set deadlines, identify the resources I need, how to measure my results and my ideal outcomes. 


The resources provided give examples, a step by step tutorial as well as a free activity to get started.

Researching strategies and case studies with success stories

Researching case studies provides the foundational understanding of what works, why, how, and who for. Case studies can completely eliminate the guess work from your marketing research by providing direct insight into what’s popular in your industry + reduces the time spent on trial snd error in marketing. 


When done thoroughly, this can also save you thousands of dollars, leaving you more funding for operating expenses. The resources provided are list of legitimate case studies for marketing, university free libraries with case studies and case studies ran by some of the largest marketing firms to date.

Developing my strategy based on my research findings

Once I finish researching, I then compile my findings and choose what makes the most sense to apply based on my budget, goals and deadlines. The main thing here is outlining what methods you plan to use for 90 days, why, and what variables are changing in the process. The resources provided share additional marketing tips + tips to grow on twitter + a marketing strategy resource to provide additional clarity.

Brainstorming content + platform matching

If you’re creating content on different platforms, you need to have content dedicated to each platform. This is the incentive for your audience To go where the content is. So, you need to take time to brainstorm content pillars + cluster topics per platform for longterm success.

- 25 content ideas (freebie) 

Content Utility Checklist (Freebie)

- Marketing & strategy planning for small business (podcast)

Creating the content

Now, here’s come the fun part - creating the content. Here, you’ll batch create tweets, captions, graphics, videos, podcast etc. for the month. This will make it easier to un your business, market and grow your platforms. Trying to create, promote and plan simultaneously will become overwhelming very quickly. So, the resources I’ve provided help you understand how to write tweets and captions, how to recycle your content, finding the best memes to use and more.

Lead capture + email marketing + automations 

Arguably, this is the most important step I take because the ultimate goal is to capture leads and generate sales. Without this step, I am simply creating content with no longterm end goal, that doesn’t help me in the slightest. 


This is how I build a community, an email list and get closer than ever to my potential clients. The automations just make this process easier, create social proof campaigns and allow them to run passively. 


The resources provided show you how to create content for your email list, how to create freebies, give you a basic overview of email marketing and help you get started with automations using Zapier.

Data tracking 

If you aren’t tracking data, everything else is pointless. You can’t determine campaign success or why they failed without data. Data doesn’t lie, so with the resources I provide you learn more about what data tracking is, why it’s important, the best tools to use and more.


Don’t try to reinvent the wheel. Instead, find more creative ways to make it spin.

Too often do I meet business owners who think they need to invent everything that goes into their business. They waste time trying to invent processes, systems, softwares and solutions when plenty of what they need already exist.

My only advice here is to write a list of all the issues you’re having and then research existing solutions for them one by one. It may take you a year to get solutions to everything, it may take you longer. But I guarantee it’ll still be faster than reinventing wheels that already exist.

I’m not going to drag this section out, but I will add that you should learn what systems and processes are, what exist, what you can use and what you still need. Take the guess work out, slow down and narrow down what’s really missing from your business.

 Creating a killer follow up strategy 

Always follow up, ALWAYS. 

If you aren't following up, you're blocking your own opportunities. I follow a very simple method for following up.

First, I set the expectations in the initial meeting for when they can expect to hear from me again via email. I follow through and contact them on the designated day. Most times, they do respond but if they don’t I follow up again in 3 business days. If I need to, I follow up again in a week and then again in a month.

After this, I take note of the lack of response to my emails and I’ll stop by their facility again to reconnect. I try to close this day or see what the hold up is from us doing business together.

I am not aggressive, I remain calm and kind always. But I am very proactive in letting them know I’d love to do business with them, the benefits for us both and the potential positive outcomes.

Everyone will not convert, but significantly more people will if you continue to follow up and stay diligent. I usually make 15% of my sales monthly by simply following up with leads and staying on top of their list so they never forget that I exist.

So, take some time this week to create a follow up strategy that works for your brand and clients. Be proactive, friendly and keep trying to close the sale because eventually you will.

 Side-note: I share 15 additional tips in the Content Marketing Tool Kit that will help you with marketing, planning, execution and email list growth.

Bonus Tips: 

  1. Commit to cold pitching local business owners + community outreach.
  2. Be willing to turn down opportunities that don’t directly align with my longterm goals.
  3. Create samples to pass out and always carry 3-5 with you.
  4. Develop 5 elevator pitches, one universal pitch won’t work on everyone you encounter.
  5. Segment your email list, everyone on the list doesn’t need or want the same things.

Did you find this article useful? If so, comment and let me know. Share it on twitter to & tag me @MarketingBully_.


1 comment


This article is informational, educational, inspirational and easy to adopt in business. It’s very commendable and recommendable. Thanks Tyllah.


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