In February of 2024, Beyonce launched her first hair care brand, Cecred. Partnered with her mother and the hair lessons she's learned growing up in her salon, they launched and sold thousands of units the first day! We followed their launch marketing and curated a list of 4 strategies they used that stood out to us.

Figuring out what a marketing strategy is, what goes in a marketing strategy and how to make everything work together can feel like a nightmare in the beginning. So, to help you get started, in this article, we'll take a look at the differences between inbound and outbound marketing, as well as how they can be used to help you reach your goals, I’ll provide examples of each and more. 

A website pop up is a way to establish a connection, begin building a relationship, and establish yourself as a reliable connect with valuable content with your audience. Let's dive in so I can explain how you're losing thousands every year by NOT using a website popup!

I hate when people say “making 10k a month isn’t even hard”, because we all know that’s a lie. Most Americans barely make $5,000 a month before tax, so to say making double the average salary is easy is actually pretty misleading. And that number is unfortunately lower for Black women, but people love ignoring that part.