Inbound marketing with twitter: 28 strategies for success

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Twitter marketing is a lot easier once you learn the best practices to use.
Every social platform has etiquette rules & twitter is no different. While this is the most popular micro blogging social media platform & a gold mine for businesses of all sizes, it is also a communications app consumers use to learn about brand ethics, friendliness and customer service track record.

Everyday I meet business owners struggling to grow on twitter, but it’s usually only because they’re marketing wrong. Twitter is about connecting with your audience, not necessarily selling to them. Once you master this, it’ll become so clear what your sales funnel should look like.

The great news is that if you feel this confused, you are not alone. Since Twitter is the hardest platform to market on for many businesses and content creators, there are millions of users trying to capitalize on this platform. After marketing on twitter for 6 years, I came up with this idea to share some of what I've learned thus far just to help you get started!

In creating this short, I thought about the most best practices ive used and what’s made me the most money. One things for sure, it won’t happen overnight but when it does you’ll be ecstatic you stuck with it.

Sidenote: All of the tips below won’t apply to you, but you can learn in the Content Marketing Guide I published. Download it for $5 using sezzle or Shop pay.

 28 Twitter marketing strategies to try


The main thing is making sure you are creative, joining conversations, and maintaining visibility. You literally want it to be to the point that under every relevant post, your followers see you and potential clients start to recognize you as well.

No matter what, please understand that using social media for business is a long game. Trying to make money on social media and building passive income is a long game. If you want something quick and easy, I unfortunately cannot help you because I am not well versed in fly by night companies and scams. 

What I can help you do though is build a brand that people love and that they will promote to the people they love. If that's what you want, then that is what I am here for.

If this sounds like you, then check out these 28 strategies you can try to enhance your twitter marketing experiences:

  1. Capitalize on trends, when you see relevant trends, participate in them by creating content in real time.
  2. Experiment with posting times, posting everyday at 10 am could be whats holding you back.
  3. Be consistent and set a schedule, you don't have to be online all day everyday but you should still show up when your schedule permits.
  4. Reference other experts and tag them, if they share your post organically its a free way to drive traffic back to your page.
  5. Create interactive content, try using mixed media post with info graphics, videos, gifs, tutorial threads, and surveys.
  6. Create a quiz and put it in your bio to drive traffic, this is a super easy way to capture relevant leads, rather than only leading them to immediately buy something.
  7. Promote your blog 3-5 on the release date and 2-3 times a week for a month. You'll be surprised how easy it is to drive an extra 1,000 website visitors when you have consistent content.
  8. Optimize your images to fit the tweet window without being cropped, canva can help you with this.
  9. Search key words for your industry to answer questions people have, after your tweet gets good engagement they can popup in search engines when people search for you or specific topics you discuss.
  10. Use a real and high quality profile pic because people buy from people, not businesses. I've spent time testing it and my engagement is always higher when i use pictures of myself rather than pictures of my logo.
  11. Put your email in your bio, tell people where and how to tag you.
  12. Review your analytics bi-weekly, change your content based on your analytics and NOT your mood.
  1. Promote 30% - 40% of the time, the remaining time should be spent educating your audience and creating consumable and shareable content. 
  2. Write an amazing bio that details what you do, who you do it for, and why.
  3. Use all creative space to promote business (bio, handle and name), don't waste your free real estate with corny jokes most wont care to understand.
  4. Make a custom professional header, this is where you promote your best seller. Canva has amazing templates for this.
  5. Don't forget to survey your audience regularly so they can tell you what they need and why, it'll take the guess work out.
  6. Work with what you have, don’t worry about what you don’t have. Focusing on not having followers, instead of how to get them is what's holding you back.
  7. Do interactive threads to learn your followers, ask them questions about them. This can help you build a customer profile that's relevant and up to date.
  8. Recreate your most popular tweets as blog posts, expand on those topics and share your expertise. This is a great way to build authority.
  9. Only use hashtags already trending or hashtags relevant to your brand that you create. Hashtags aren't necessary to go viral or grow a following on twitter.
  10. Create your own hashtag for your company, now you have somewhere online with reviews, UGC (user generated content) and it adds authenticity to your brand.
  11. Use pics and videos more often, try everyday. You lose 25% of peoples interest by not using videos.
  12. Use polls strategically - Before you write a blog, before you create content, on relevant viral post etc.
  13. Use Twiends to track best posting times and have a community of support while growing your account.
  14. Start managing a content calendar, brainstorming relevant content and creating content relevant to your goals.
  15. Pick 5 brands similar to yours to follow and interact with, analyze their account regularly and pay attention engagement, consistency in posting, posting times, type of content, and best performing content.
  16. Create threads to market blog post, but don't forget to keep them short and simple, yet enticing so that they click the link to your blog.

In my next article, I’m going to share 9 skills to learn to make Twitter marketing easier. Every article in this twitter marketing series is an extension of a master article, Inbound Marketing With Twitter: 99 tips for success.

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