In May of 2018, Rihanna shares Savage X Fenty with the world and it takes the lingerie industry by storm. In its 4 years of business, it has become a thriving enterprise. Currently, worth over $3 billion, it is a top competitor in the lingerie niche. With a top-notch digital marketing strategy, they have made it look effortless. So, let's analyze the Top 10 marketing strategies used by Savage X Fenty.