Marketing has become significantly easier thanks to major advancements in AI & technology. With the right tools and AI, you can reduce your manual load of content creation by 60%+. There are dozens of AI tools I love, but I especially value ChatGPT!  ChatGPT is an artificial intelligence system developed by Anthropic that is capable of gener...

NOTE: You can implement EVERYTHING in this article and build your first email marketing strategy using this FREE Notion Email Strategy Template!  As a small business, you can’t afford not to do email marketing for 3 reasons: It’s the most cost effective marketing channel. It’s significantly cheaper than running ads, social media marketing, sms...

Setting SMART Goals is the key to launching campaigns that drive sales. Let's breakdown the impact goal setting can have and what it should look like when you set goals and organize your resources.

In February of 2024, Beyonce launched her first hair care brand, Cecred. Partnered with her mother and the hair lessons she's learned growing up in her salon, they launched and sold thousands of units the first day! We followed their launch marketing and curated a list of 4 strategies they used that stood out to us.