By Tyllah0 comments

I Got Fired and Made $15K in 30 Days [No Ads, No Team, Tight Budget]

If you’re wondering how to make money after losing your job or how to sell digital products from scratch, this post is for you.

Let me set the scene, Business Bestie:

Four weeks ago, I got fired from my corporate role.

I had no severance. No backup plan. No time to sulk.

So, I made a decision: I wasn’t going to let panic lead me. I’ve been through enough hardships to know that no matter what, as long as I keep moving, I will be okay. So, my plan? To produce; new content, new offers, find new clients and build my revenue.

 I locked TF in and in 30 days, I made $15,000.

That included:

  • A few hundred digital tools sold

  • 3 low-ticket services

  • 1 mid-ticket offer

  • 1 high-ticket package

From this $15,000, I collected $6,000 upfront in deposits and products sold. The remaining $9,000 is paid out over the next 45 days from contracts. I did this all 100% digitally; I literally never left my house. 

I didn’t have a team either, I just committed to doing everything I’m sharing with you below and YES it was hard! Even with a platform, past clients, an email list and more; this sh*t was WORK!

Here’s the exact strategy I used so you can apply it to your business; whether you’re starting from zero or bouncing back like me.

 

💡 Step 1: I Made 4 New Digital Products (Even Though I Already Had 50)

I already had a full digital library with over 50 tools; templates, guides, swipe files, you name it. Tools that had sold hundreds of times before. Tools that work.

But here’s the thing:

My repeat buyers? They already had them all. They were waiting on what’s next.

And first-timers? They needed something low-risk, quick-win, and scroll-stopping to draw them in.

I couldn’t afford to sit back and let my existing success coast. That’s not how you make new money.

So, I got to work. Not just creating for the sake of it but building strategic offers designed to:

  • Keep my loyal buyers excited and investing

  • Pull in brand new eyes with low-ticket, high-value solutions

  • Give people reasons to buy today, not “later”

These weren’t random drops. They were revenue moves crafted to meet real needs I’d already heard from my DMs, email replies, and sales data.

I created:

  • Skin Deep Sales™ – Skincare Quiz Copy Bundle Template [Includes Quiz copy, offer ideas, email campaigns for follow up sequence]

    • 🧠 Why they bought: Beauty brands wanted a way to sell without being pushy. Quizzes let them educate and convert — while building segmented email lists on autopilot.

    • This isn’t “just” quiz copy;  it’s a full-blown lead funnel in a bundle. It includes done-for-you quiz questions, mapped quiz results, personalized email follow-up sequences, and offer positioning prompts tailored for skincare brands.

  • Stack Your Sales™ – High-Converting Post Purchase Upsell Email Sequence

    • 💸 Why they bought: My customers wanted to stop leaving money on the table. This sequence became their silent salesperson; following up when they forgot to.

    • This sequence turns “thank you” into "see you again real soon.” It includes plug-and-play email copy that increases repeat orders, introduces complementary products, and subtly moves buyers toward higher-ticket offers.

  • Money on the Table™ – High-Converting Abandoned Cart Sequence

    • 🔥 Why they bought: My audience was tired of seeing people ghost their checkout. This gave them a voice that brought buyers back and made them feel good doing it.

    • This copy pack is savage and strategic. It helps online sellers recover the bag with persuasive, brand-aligned cart recovery emails that don’t sound desperate or robotic.

  • Money on the Table™ – Abandoned Cart Email Canva Templates 

    • 📈 Why they bought: They didn’t just want their words to work; they wanted their emails to look like money too. Visual branding = buyer trust = more conversions.

    • Because boring emails don’t get opened. This template bundle gave my audience beautiful, easy-to-edit Canva layouts to pair with their cart recovery copy; no design skills needed.

I homed in on creating plug-and-play solutions people could use TODAY. This wasn’t just about creating more. It was about creating smarter. Each product solved a specific pain point my audience was already DMing me about. It’s not random, it’s market-tested and responsive. That’s key to selling digital tools like hot cakes.

👉🏽 Pro tip: Even if you already have products, your top buyers want what’s new, fresh, and relevant.

 

🧲 Step 2: I Created Low-Ticket Offers to Attract First-Time Clients

Most people don’t wake up and drop $5,000 - $10,000 on a stranger. In fact, deals like this can take a while to close in many cases. I’ve had some that closed the same day, but many have taken longer, with much more nurturing required.

To combat this, I crafted an entry-level offer that builds trust and delivers a win:

  • Done For You Conversion Ready Copy™ [service]

    • Why did they book: They’re likely already sending email campaigns and want to batch create and get ahead on content without overexerting themselves. They’ve likely already tried ChatGPT and haven’t generated content that drives conversions to push their goals forward.

    • There are 2 package options: Three OR Six Copywritten email campaigns.

These weren’t “cheap”; they were accessible. I didn’t water down the value. I just removed the overwhelm. Low-ticket doesn’t mean low-quality. It means low risk for the buyer and high-volume for you.

 

🤝 Step 3: I Leveraged My Network

I didn’t just post and pray.

I reached out. Shared my newest offer, the Done For You Copy Bundle (3 or 6 emails written for clients), newsletter services, the sales on my digital tools and my high-ticket VIP offers. No begging. Just real value and confidence.

Here’s the thing: People can’t support you if they don’t know what you’re selling.

Closed mouths don’t convert and even though I reached out, everyone didn’t bite. That’s okay, the truth is it’s just a numbers game. The more people you reach out to, the higher your chance is of finding a yes.

Accept early on that you will hear “no” and “not right now” significantly more than you will hear “yes”, that doesn’t mean your “YES” isn’t close by. More importantly, if they say ‘not right now’, set a reminder to check in in 30 days. Don’t take it personally. Take it professionally, create a system to track your leads and stay on top of your follow up strategy.

Selling isn’t always about strangers on the internet. Sometimes the money is sitting in your contact lists from your phone or email. Often, people are waiting for a reminder that you’re still the one for the job

My advice for reaching out to your network? Check in on them, make it a very human conversation. Ask how they’re doing, how is business and what they’re working on. See if they share an opportunity where your expertise fits in naturally. 

📱 How I Start the Conversation:

  • How are you doing?

  • How’s business lately?

  • What are you working on right now?

  • Got any launches coming up or new offers you’re rolling out?

  • Any goals for your SMS or email marketing? ← (my service specialties 👀)

PLEASE ALWAYS REMEMBER: This is not a “hard sale” conversation. This is meant to be very casual and laid back. The goal here is to get something on the calendar to meet and chat more in detail, then give a quote and send the invoice with a tight deadline. Create a sense of urgency, “the offer is limited, and I only have 2 spots left.”

 

📱 Step 4: I Showed TF Up — Everywhere

This is where the real grind happened.

Every. Single. Day. I posted:

  • 3+ times on TikTok and Facebook

  • 15–20 posts per day on Twitter

Yep, you read that right. I showed up consistently and strategically.

And no, I wasn’t just vibing or tweeting  and posting randomly. I shared:

  • Educational gems

  • Personable stories about growth and hardship

  • Humor and relatable content

  • Reminders about my sales and offers

  • Excerpts from my blog

  • Short 10 second - 1 minute videos sharing my insight, expertise or following online trends.

  • Quick hacks + solutions for small business marketing.

  • Case studies and proof of my work + reviews of my digital tools.

  • My wins (so people saw what was possible and felt connected to me)

💬 Engagement wasn’t passive either. I replied, commented, and contributed to the conversation online in my niche daily.

I truly value transparency and for this reason, I will acknowledge that I’ve spent the last 8-9 years building my platform online. I create content knowing it’s going out to an audience i’ve curated and built brick by brick. So, across my socials, I have: 

  • Twitter: About 28,000 followers

  • TikTok: 11,500 followers

  • Facebook: 3,000 followers

Is it easier with an audience? Yes.

But if I didn’t post, none of those numbers would matter.

👊🏽 This strategy works even with 500 followers if you're consistent, intentional, and offer value. And I know because at one point, I only had 500 followers and I still made money!

My advice to grow your following, engagement and profile views: Sign up w/ @FedicaHQ & setup keyword alerts relevant to my niche. When you setup alerts, you’ll have the option for multiple daily alerts, one daily recap, or a weekly recap. I like to choose the multiple daily lineup so I never miss a beat and can engage with high performing content from other accounts in retail time without being online searching for them all day.

Every day, find the top 25 performing tweets in your industry and drop helpful or funny comments. Do this for 90 days and YOU WILL GROW! You must be social on social media, there is no way around it. Being visible in comment sections is the easiest way to boost your profile traffic, which will naturally help you grow your following and generate more sales.

 

✉️ Step 5:  I Sent 17 Emails in 30 Days And Made Money in My Sleep

Let’s talk email. My list has around 4,000 people. But I didn’t just blast them the same thing.

I segmented my list into three behavioral-based groups. Why? Because not everyone on your list is in the same place. And when you treat a cold lead the same way you treat a repeat buyer, you risk losing both. Also, to protect my sender reputation and deliverability, it’s much safer to send emails in small batches where the content is personalized.

Here’s the segments I created:

  1. People who’ve bought from me before

  2. Most engaged email subscribers

  3. Cold Leads

Then I sent 17 email campaigns in 30 days. Each one crafted with intention, personalized offers, urgency and layered with educational value-added content. Some emails were soft sells packed with tips. Others were direct pitches with receipts and results. I switched up tone, structure, and subject lines based on how each segment had behaved in the past.

I tracked what offers resonated with who, what copy pulled the most clicks, and what subject lines drove sales.

The offers I launched with my list:

  • A $5 digital tools sale

  • A limited time $2.50 digital tools sale

  • 66% off my email copywriting service

  • A $1 4-year anniversary sale for my bestselling book

I chose these offers because 3 out 4 of them are passive, meaning they revolve around my digital tools. This allows me to bring in income without burning myself out or becoming overwhelmed. This income also holds me over until I can sell higher ticket offers that are in alignment with my skillset, it keeps me out of desperation for my done for you services where real work equity is invested.

But I didn’t stop here, I also built some new funnels:

  • An abandoned cart sequence

  • A product upsell sequence

  • Updated my new subscriber welcome sequence

Last year, I sold 530+ digital tools in 48 hours with my first $5 sale. However, I lost dozens of customers because my funnels weren’t optimized and tested. This time around, I recovered 15% of my abandoned carts, boosting my sales 100% passively.

Email might not be “trendy,” but it’s where the money lives. People check their inboxes with buying intent and that’s where you want to be.

 

🧠 Step 6: I Wrote 4 Blog Posts to Drive New Traffic

Yes, content still matters. In fact, it’s one of the few things that keeps paying you long after you hit publish.

I dropped four new blog posts this month, all written with one goal in mind: Get new people to my site without spending a single dollar on ads.

Here’s what I published:

Each blog post connected directly to multiple of my products and offers. Written and designed to be engaging, educational and searchable because blogs aren't just for SEO; they’re sales funnels in disguise.

But I wasn’t just writing for clicks. These posts were built to sell. They each addressed a pain point I knew my audience was struggling with and every solution led back to a digital product or offer that solved that problem instantly.

💡 Why it worked:

  • I repurposed tweets and TikTok's into blog post intros

  • I linked 2–3 relevant products in every post

  • I shared each blog via email and social media

  • I used blog content to fuel my daily posts, turning long-form into micro-content

👉🏽 Pro tip:  If you're not using blog posts as landing pages that build trust, rank in search, and convert readers into buyers... you're missing out on one of the easiest ways to make money while you sleep.

 

💬 Real Talk: I Didn’t Have a Magic Wand — I Had a Plan

Let’s be real. Having a platform helped.

But this wasn’t a “coast on my following” moment. I WORKED. I created. I executed.

No ads. No VA. No fluffy aesthetic content. Just:

  • Value-packed digital tools

  • Direct sales strategy

  • Content that converted

  • Systems that served my audience

Whether you’re starting at zero or just had your rug pulled out from under you, this strategy is something you can replicate.

🎯 Final Takeaways:

  • Create new value for your warmest audience

  • Make low-risk entry points for new buyers

  • Show up like it’s your job (because it is)

  • Use your email list like a smart business owner, not a spammer

  • Write evergreen content to grow your reach without ads

  • Sell with confidence — not desperation

👇🏽 Want My Exact Tools?

All the products I launched and sold during this $15K sprint are available in my digital vault.
 Tools, templates, quizzes, DFY bundles — it’s all there.

🔗 ACCESS MY DIGITAL VAULT

Or… you can keep scrolling and searching while I keep stacking.

Either way, just know: Getting fired was a plot twist; not the end.

You got this.

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