In February of 2024, Beyonce launched her first hair care brand, Cecred. Partnered with her mother and the hair lessons she's learned growing up in her salon, they launched and sold thousands of units the first day! We followed their launch marketing and curated a list of 4 strategies they used that stood out to us.

Welcome to “Rebranding your business 101” where we discuss how to know when it’s time, the process, emotional expectations, cash flow, cost & remaining relevant.