99 tips for Marketing your Brand on Twitter

99 tips for Marketing your Brand on Twitter

Do you need help marketing on Twitter? If so, you are not alone. In fact, Twitter is the hardest platform to market on. After marketing on twitter for two years, i came up with this idea to share only a smidge of what i've learned thus far!

99 twitter tips

I sat down recently and thought about the most common questions I get asked about how I make money on twitter. One thing I’ve noticed for two years is that most people are simply unaware of how to market and the strategies that they can use for their brand. Truthfully, all of the tips below won’t apply to you, so pick and choose what you need and shout me out on social media if it helps lol.

To help you out, I created a table of contents so you’ll know what to expect and which sections you may find the most useful. Just so you know, I will also be turning each of these into individual blog post and going more in depth about how to make them apply to your brand seamlessly.

  1. What not to do?
  2. Different strategies to try
  3. New skills to learn and enhance
  4. Where can you learn new skills?
  5. Mindset tips
  6. Things you can do RIGHT NOW

Side note: Take our 1 minute resume quiz and get a $15 discount instantly!

What not to do when marketing on twitter:

I believe that identifying what not to do is essentially more important than knowing exactly what to do. The reason being that if you know what not to do, everything else will at least be a step in the right direction. If you are already doing these things, stop, right now. If you don't care to stop, then skip to the next section and do what you do best. There is no need to get super antsy about this, because marketing is an art and art is what?

It is subjective!

99 tips for twitter

So, at the very least i do suggest avoiding these 12 things when marketing on twitter:

  1. Don’t steal content
  2. Don’t buy followers
  3. Don’t only use automatic posts
  4. Don’t use automated DM response systems
  5. Don’t do things you aren’t comfortable with
  6. Don’t take mental notes, take literal notes
  7. Don’t spam people
  8. Don’t pretend to be someone you aren’t
  9. Don’t complain about people not supporting you
  10. Don’t talk about things unrelated to your brand
  11. Don’t talk about controversial things if you don’t want to be attacked
  12. Avoid spamming other people’s posts with unwarranted promotions

Different strategies to try:

The main thing is making sure you are creative, joining conversations, and maintaining visibility. You literally want it to be to the point that under every viral posts, your followers see you and potential clients start to recognize you as well. No matter what, please understand that using social media for business is a long game. Trying to make money on social media and building passive income is a long game. If you want something quick and easy, i unfortunately cannot help you because i am not well versed in fly by night companies and scams. 

What i can help you do though is build a brand that people love and that they will promote to the people they love. If that's what you want, then that is what i am here for.

99 tips for twitter marketing

If this sounds like you, then check out these 27 strategies you can try to enhance your twitter marketing experiences:

  1. Capitalize on trends
  2. Experiment with posting times
  3. Be consistent and set a schedule
  4. Reference other experts
  5. Create interactive content
  6. Create a quiz and put it in your bio to drive traffic
  7. Promote your blog 3-5 tiMessage on the release date and 3-5 times a week for a month.
  8. Optimize your images to fit the tweet window without being cropped
  9. Search key words for your industry to answer questions people have
  10. Use a real and high quality profile pic because people buy from people, not businesses
  11. Put your email in your bio
  12. Review your analytics weekly
  13. Promote 30% - 40% of the time
  14. Write an amazing bio that details what you do
  15. Use all creative space to promote business (bio, handle and name)
  16. Make a custom professional header
  17. Switch up your content between videos, pics, threads, blogs, surveys, questionnaires, etc.
  18. Work with what you have, don’t worry about what you don’t have.
  19. Do interactive threads to learn your followers
  20. Recreate your most popular tweets as blog posts
  21. Only use hashtags already trending, max 2.
  22. Create your own hashtag for your company
  23. Use pics and videos more often
  24. Use polls strategically
  25. Use tweriod to track best posting times
  26. Start managing a content calendar
  27. Pick 5 brands similar to yours to follow and interact with
  28. Create threads to market blog post

Side note: Take our 1 minute resume quiz and get a $15 discount instantly!

New skills to learn or enhance:

There are plenty of things that you will need to learn how to do that you are 100% new to. And that is perfectly okay! We will not be an expert at everything and at the very least, you can always hire someone. 

But, if you are a DIY person like me, then check out these 9 tips for skills to learn to enhance your social media marketing:

  1. Learn how to promote indirectly
  2. Learn copywriting
  3. Learn that marketing is an art
  4. Learn how to write strong CTAs
  5. Learn how to make graphics
  6. Learn how to make videos
  7. Learn how to blog effectively
  8. Learn how to engage an audience
  9. Learn how to drive traffic
  10. Learn SEO

Where can you learn how to do these things:

  1. Udemy
  2. HubSpot
  3. Edex
  4. Google
  5. Facebook
  6. Buffer
  7. Twitter
  8. Skillshare
  9. Shopify
  10. Alison
  11. YouTube
  12. Adobe
  13. Affinity designer
  14. Lynda

** This blog was too obvious of an answer lol

Mindset tips:

Mindset is EVERYTHING! 

The wrong mindset in business, life, relationships, or anything can ruin everything. Don't be afraid to transition and grow because what works today, may not work tomorrow. And trust me, you do not want to lose everything you have built because you cannot decide between putting your pride aside and acting like an adult and growing with your constructive feedback.

If you are ready to grow and change, check out these 12 tips for changing your mindset to grow your twitter following and business: 

  1. Make the goal to drive traffic to your profile and then to your website
  2. Keep your word
  3. Be original because what works for them, may not work for you.
  4. Be genuine
  5. Understand the first sentence is what goes viral
  6. Keep majority of your content on your website
  7. Write your threads out ahead of time
  8. Don’t get lost in your following count
  9. Establish yourself as an industry expert
  10. Connect with people for conversations, not convenience
  11. Identify what viral is for your page
  12. Understand that it’s not always about sales
  13. Have fun!

Side note: Take our 1 minute resume quiz and get a $15 discount instantly!

Things you can do right now:

I had to save the best for last, because obviously i am going to give you tips for things you can do right now for free to change your branding and company page altogether. Keep in mind, not all of these you will be able to do if you have never done them. But do not fret, I am here to help. Just reach out to me via Twitter or with the little chat icon in the bottom right corner. 

If you're ready to try and change your strategy, consider applying a few of the 19 strategies below:

  1. Communicate instead of promote
  2. Create content that helps people
  3. Establish your brand by being present in the comments
  4. Be diverse in the information you share
  5. Ask questions and respond to answers
  6. Talk to your audience in their language
  7. Respond to your comments on viral tweets
  8. Put yourself out there to connect with other creators
  9. Join or make engagement groups
  10. Post every single day & respond to others
  11. Open your threads with 30 sec videos
  12. Go live, if you’re comfortable
  13. Add a twitter feed to your blog
  14. Turn your most popular tweets into blog posts
  15. RT your old tweets
  16. Bookmark viral tweets
  17. Start a thread of all your threads
  18. Drive traffic from other platforms
  19. Add a twitter feed to your blog
  20. Regularly declutter your tweets and page
  21. Delete the tweets that didn’t perform well and rewrite them
  22. Go through viral tweets for memes

 If these tips helped you don’t forget to share this post on social media and feel free to tell a friend or two about this blog. I would love to learn more about how specifically this helps you or any questions you may have so feel free to comment down below and we will reach out to you to answer any questions .

4 comments

Hi Ty,

This was really informative! I’m actually new to Twitter and I don’t know a whole lot about the platform. This gave me some great ideas to start with. :0)

Stormy

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Gecemime

Hi Nakia!

Thank-you so much for the positive feedback and reading this post. I truly appreciate your participation in our community and sharing your experiences with us as an entrepreneur. (:

Tyllah Hampton (admin)

Awesome blog! Your information has helped tremendously in growing myself as well as my upcoming business. I love the growth! I feel each tip plays such an important role including fun and professionalism. Definitely will use them. Thanks a lot!

Nakia

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