SUMMARY KEYWORDS
content, create, audios, learn, utility, twitter, short, prioritizing, podcast episodes, turn, freebie, burnout, understand, repurpose, increase, email list, marketing, plan, week, recycle
SPEAKERS
Tyllah Hampton
Hey, business besties welcome to day three of 30 days of podcasting. Today we're going to discuss how to recycle and repurpose your Twitter content and why you should.
If you've been following me for a while on Twitter, then you already know I am big on repurposing and recycling content to the point that I even made you guys a freebie called content utility.
This is going to teach you how to take one piece of content and turn it into 70 pieces of content 100% for free, I will be sure to actually add the direct link to this freebie for you to download it from our website in the description box.
So if that's something that you want to learn how to do 100% for free, go ahead and go download it right now. Now, you may be wondering what is content utility content utility means that you are creating less content, but you understand how to actually maximize that content, meaning that you maximize the places that it's posted, the number of hours they see, and the potential sales that you get to make from that one piece of content.
Understanding how to do this can prevent burnout, it can make your content significantly more valuable and also help you understand A-B marketing. On top of all of these, they also reduce the creative process and helps you eliminate the stress surrounding it while increasing the amount of times your audience sees something.
And we all know that your audience has to see something seven times in order to even think about actually purchasing it. And I share screenshots of my website analytics all the time. And I show you guys that plenty of people go to my website 12 to 20 times before they actually buy something.
But when they do get to the point of being ready to buy something, most of them buy multiple things at a time. So me prioritizing content utilities actually helps me get to that point with website visitors. This also ensures that you speak on a topic an ample amount of time before moving on.
Now, sometimes business owners have the bad habit of only speaking on something once or twice, being upset that it's not selling out, and then moving on. But by learning content utility and how to repurpose your content, you are ensuring that you're speaking on something 20 plus times before you move on learning how to do this also means that you'll be more likely to make sales, you will increase your order value, you will increase the number of referrals that you get and your following will increase along the way as well.
This can also put you on track to help you crush your goals over time, which is something that we all want to learn how to do right. So today I'm just going to go over how I actually repurpose and recycle my Twitter spaces and turn those into multiple multiple pieces of content.
Because if you follow me and you pay attention to my content regularly, then you already know that I go live on Twitter at least once or twice a week. But I try to go live every single Wednesday, and I interview experts. We do business chats, I drop gems, we'll go over very specific marketing topics.
And I basically walk you through step by step on how to actually do something. And I take those episodes and I turn them into podcast episodes. Then I upload those podcast episodes to otter.ai, which turns them into transcripts.
Once I do that, I upload them to my blog, add headers, create graphics, then break those blogs down into short bite-sized tweet threads. Once I get done with that, I can turn it into email content, I can make Tik Tok’s about it, turn it into IG carousel posts, and so many other things including freebies, short ebooks, and I can even drag it out and you know, discuss it when I'm interviewing on other people's platforms, right.
So just with that one piece of content every single week, I've already given you 15 different ways that I plan to actually use that content.
You can take this a step further and use it in so many other ways on so many different platforms:
And just by doing that you position your content your audios actually go viral which helps you get more coverage and get your content in front of more ears and eyes.
Now while this process might take some time for you to think out and actually develop a strategy for how to do this in the best and most efficient way possible.
It is something that you can do this is something free that every content creator and every business owner can't learn how to do and it's something that you should want to learn how to do even outside of just utilizing them. weekly Twitter spices in multiple different ways. I also do the same thing with my blog posts.
And I do the same thing on my Twitter threads too. For example, my blog posts would be that I plan to compile all of my most popular blog posts and turn them into a book one day, for people who don't like reading online or for the people who want to actually hold the things that they're reading, that's going to be valuable for them.
Then I plan to take that book and turn it into a short YouTube series. And then I plan to take that YouTube series and turn it into an audiobook. Now, just by doing those things, I've already created additional streams of income, I've maximized the utility of that content.
I've also increased the opportunity for more eyes and ears to actually come across it. You can also take it a step further and start prioritizing SEO and getting your content listed with Google. That way, when people are searching for things relevant to what you're doing, you're coming up on the first page of Google. Now that might take you a couple of years to actually get down and fully understand.
But starting now is what's going to help you do that long-term. And even in terms of my email list, I always break things down into small bite-sized campaigns over four to six weeks to send out to my email list.
So if you're struggling with email marketing, and want to learn how to do content marketing, learn content utility, and are willing to make a small investment today, I highly recommend checking out the content marketing toolkit that I created for you in the description box of this podcast episode.
Content utility is going to be the difference in you getting the most out of your content, and being able to take time off from your business while also still having content being published. And still being able to make money passively. And not being able to do those things. It may look like I'm online all the time.
It may look like I'm creating fresh content all the time, but not 9 times out of 10 the content you see is repurposed, recycled, and I'm honestly just chillin while it's being done. So even with these podcast episodes from 30 days a podcast, I plan to compile them and turn them into something else amazing for you guys as well.
So if you enjoy today's episode and today's tips and I talked to you about something new today, let me know on Twitter tag me at marketing bully underscore, and let me know what you learned. Let me know if you need any assistance understanding this and be sure you download the freebie that I made for you because I want to see you win.
I want to see you succeed and avoid burnout and stress. As always, I'll see you on the TL and I can't wait to see you crush your goals this week.
I hope you tune in for day four of 30 days a podcast where we're going to discuss why you should be turning popular tweets into memes and what this can actually do for brand recognizability on the TL.
As always I'll see you guys tomorrow.
]]>SUMMARY KEYWORDS
authenticity, authentic self, audience, resonate, grow, jackie, content, relatable, makeup, twitter, prioritize, black woman, platform, online, space, social media, overbearing, week, love, person
SPEAKERS
Tyllah Hampton
Hey business besties and welcome to day two of 30 days of podcast and on today's episode we are discussing prioritizing authenticity.
One of the main reasons why I wanted to do this as today's topic is because Jackie Aina actually says something that really resonated with me a few months ago, she said, When you focus on relatability, you can lose your audience once you get to a point where you're no longer relatable.
So if your whole thing revolves around, I'm broke, I'm just trying to get to where I want to be. And you have nothing else going for that when you finally get to where you want to be people who resonated with that are no longer going to resonate with you with where you are.
So instead, you should focus on building a platform around being your authentic self around your personality, not just your aspirations of where you want to be, but who you are, to your core. And I think the beauty in that is that your audience will love you, no matter how big you get authenticity guarantees, you'll always have an audience wherever you go.
And I think that that is actually a very beautiful way to look at growing your online audience. And Jackie ANA has been a great example of embodying authenticity, because she has been the same person for the last decade online with us where we've watched her blossom and grow and attain success and attain wealth and attain the platform and the notoriety and the accolades that she deserves.
But she, her audience has not distanced themselves from her. And I think that that's something that we can all learn to do within our own audience is learning how to be our authentic selves to our core, a few more reasons why I think we should all start prioritizing authenticity is that authenticity is timeless, people will never get tired of you being your authentic self, you can also be relatable forever if you're growing, evolving and improving your life.
Authenticity makes it easier for people to trust you and want to be around you, it means that they will, they will be more likely to buy tickets to your event. So be more likely to come to you when you're going live on social media, they're more likely to buy your products as well, because they know that everything that you're doing is authentic to who you are, and who your brand is.
Authenticity and content creation is easy, when you're being yourself is hard to do those things. And when you're trying to be someone you're not when you're trying to position yourself to look as though you're someone that you're not. Authenticity can make everything so much easier for you online.
Because people will believe you when you say certain things and people will prop you up, not putting you on a pedestal. But they're going to send you more referrals because they know that you're being your authentic self. People also resonate with authenticity significantly more than those pretending to be someone or something that they are not.
And this is a lesson that everyone has to learn. I'm sure that we've seen, you know, so many people come and go online, but the ones who remain and the ones who get to build the platforms, the ones who find the most success, they're always there, their authentic selves.
Some some more great examples of people being their authentic selves will be Megan, the stallion, the cowl sister, Rihanna is definitely always our authentic self. There are tons more examples as well. But those are like just some that I absolutely love. And there are people who are their great authentic selves in every industry.
Another makeup person that I really like, who's great at being her authentic self is Bailey seryan. She does a series makeup murder mystery on YouTube, if you haven't checked it out, definitely recommend it because she's found a way to crack jokes while also being respectful and kind and understanding and diligent and what she does, while going over mystery and murder cases while also doing bomb makeup looks.
And Jackie has found a way to do the exact same thing as well for her niche. So if you're struggling with building up your platform, take a step back and think about how can I be my authentic self? How can I stop trying to be this perfect persona that Instagram tells me that I need to be and how can I focus on being my authentic self.
So some things that I've done recently to really prioritize being my authentic self are going live in my weekly Twitter spaces regularly. I started out just doing it once a week but now I'm trying to do with two or three times a week I'm trying to start going live more as well.
And even though it makes me uncomfortable, it does give people opportunity to see that I'm trying my best to be my authentic self and I'm trying to allow people space to get to know me. I also started talking about my healing journey more on my personal page and I started talking about what healing looks like for me as a black woman.
The spaces I want to see me for black woman and the hurt and the anger and the pain that I'm going through in order to heal to become the best version of myself, which has resulted in other black women reaching out to me and us creating a sense of community. And it's leaning on each other and getting to know each other outside of the social media space, but also more of on a personal level.
And even though everyone will not appreciate that level of authenticity, there are 1000s of people who do. And there are 1000s More who will as my community continues to grow. So you need to decide what authenticity looks like for you. And you need to decide how you can better prioritize that, and your content without it being overbearing, and without, without it feeling forced.
She wanted to feel organic, and you want it to feel natural. You need it to come from the heart. And that's something that you need to keep in mind when you're creating content. How can I be authentic? How can I make it come from the heart? And how can I turn this into a strategy because if you're doing it this way, you'll never run out of content.
You'll never run out of ideas, and you'll always love what you do. So if you like today's tip, and chin, comment on social media and let me know tag me and let me know how you plan to be your most authentic self moving forward and 2022 at marketing bully underscore on Twitter. I would love to hear your stories.
I would love to see your strategies and I would love to understand how authenticity is going to be a new selling point for you. As always, I'll see you on a TL and I'll see you for day three of 30 days of podcasts where tomorrow we're going to discuss how to recycle and repurpose your Twitter content.
So I hope you have a killer week and crush your goals.
]]>SUMMARY KEYWORDS
create, foster, community, podcast episode, content, podcast, give, besties, hashtag, group chats, sense, include, building, twitter, talking, regularly, content creation process, audience, live, feel
SPEAKERS
Tyllah Hampton
Hey business besties and welcome to day one of 30 days of podcast where I am going to drop a new podcast episode every single day for the next 30 days non stop. And today we are going to discuss how to foster a community with digital marketing and why you should foster community.
Now just to give you a brief overview, fostering good community means that you include your audience in what you're doing, you uplift them, you nurture them, because it's the only way forward, a nurtured audience will allow you to transition into different types of content, different types of products and different types of businesses, they will also follow you everywhere and more importantly, it won't feel forced.
Now, when it comes to actually fostering your community, creating a sense of community makes people feel comfortable talking to you regularly, which is going to help you build that sense of people feeling like they know you like you are best friends and like even outside of the internet, that they will feel comfortable walking up to you and talking to you, which is the vibe that you actually want to create.
When you start trying to build your business online. When you create a community, you build trust, and you create a sense of belonging. And that should be your number one goal honestly is making people feel like they have a digital space that they actually belong in.
And although that won't happen quickly, over time, you can foster that sense of people feeling like when you go live, they are talking to their best friend on the phone, every time you tweet, you're talking directly to them every time you drop a product it was made specifically for them. And that's honestly, you know, what you want to lean more towards, instead of creating vague and generalized content, instead of trying to talk to everybody trying to appeal to everybody trying to sell to everybody, you really need to sit down and work on selling to one specific person.
Because even though you're talking to encourage them for one specific person, it'd be a group of people who identify as that specific person, and that's what's called a customer profile. So you need to take the time to figure out what their pain points are, what their goals are, what they're trying to overcome with their suffering, what they're experiencing, what are they trying to attain, as well as their demographics for how much money they make, where do they live?
What kind of house do they live in? What kind of car do they drive, because that's going to help you peel to the lifestyle aspect of actually working with them or getting them to buy things from you. And you also want to figure out their moral and ethical beliefs, what do they believe?
And why do they believe in that what has led them to believing in that, and also the societal and lifestyle that they would like to lead as well. Coming up with all of these things will help you better understand who you're talking to, why you're talking to them, and why they would benefit from joining your community.
It will also help you increase getting referrals for your community because communities thrive on referrals, which which overall can reduce your advertising and marketing expenses and allow you more time to create content that you love because your community members will also start seeking out others to add back into your community.
You will also like creating content more when you start feeling appreciated, you will get that sense of appreciation from your community when you start focusing on developing things for a specific group of people rather than being vague in your content. In my recent article, how to increase engagement on Twitter, five hacks plus a podcast included, I share five tips to actually help you start doing this.
Those five tips include developing the right mindset to grow an account from zero followers, focusing on building a community creating valuable, engaging shareable educational content, creating a specific customer profile how and why to show up every single day, but especially when you're in the growing phase.
I also included a podcast episode specifically about this, it was super engaging, I highly recommend checking it out. I will also link the article down below in the description box of this podcast episode for you as well. But just to give you a brief summary, I do go into detail about the questions you should ask to actually create a detailed customer profile.
I'll go over how to create a sense of community and just to give you some examples of how I actually create a sense of community because what we mean when we say this outside of just being your authentic self. It also means that you are taking actionable steps to actually want to keep people around to foster and to nurture a sense of an environment that feels safe. That creates a sense of belonging and that people feel like they get more out of them.
Buying things from so I'll give you seven things that I've personally done to help foster a sense of community. Number one, I created a company hashtag, which is hashtag touch by Thai hashtag the marketing bully. And by doing this, people can always click my hashtags to find new content, customer reviews, and other community members expressing how much they love what we're doing inside of our community.
The second thing I've done is I've created a free group chat. And I do this periodically, where I'll just create free group chats, my group chats usually have anywhere from 100 to 1000 people in with the average number being about 350 people or so. And within each group chats, I help people with different things.
And sometimes the group chats are a huge success, and sometimes they don't work out. But the main thing is that I consistently try to create those group chats to give people a sense of community outside of social media. Number three that I do is I blog, and I drop new content every single week.
So either I'm blogging, or podcasting, I'm sending emails, I'm creating freebies, I'm doing tic TOCs, I'm creating new tip based or it's on Twitter, or I'm doing all of those things simultaneously. And sometimes I'll alternate.
So sometimes I might blog more sometimes on my podcast more, but either way, my audience knows that they're going to get consistent value from me every single week. Number four, I created this podcast, which is allowed me to create a new medium for people to connect with me in having the audio side to go along with it makes everything that I do so much more valuable, so much more personable, and so much more human like, which has also resulted in others inviting me to their podcasts and their YouTube channels and inviting me to be interviewed to get more clarity on things that I'm saying.
I also do weekly live Twitter spaces. And I think that this has been one of the most valuable additions to my content strategy for my community. And next I created a community moniker - a moniker is basically a nickname that you give your most loyal audience members, and I call mine business besties.
So at the beginning of every podcast episode, at the beginning of every email, I address you guys as business besties, because we are besties. And we're on track to become successful best friends who traveled the world together, who are building businesses together who are living the life that we want to live. The last thing that I do, to foster a sense of community is I regularly include my audience and the content creation process.
So I create games, I'll be like, do you like this? Or do you like that, I'll create a graphic that says Pick one through four that you like most, and then I create content around those things. I also do survey threads regularly, I survey my audience regularly, I create a list of content topics that I plan to drop soon.
And I give them the option to choose what they want to see first, and what order they want to see it in. So those are just some different things that I do to foster a sense of community on line. The process may look a little different when you're in the building phase. But essentially, if you're doing these things, when you are in a building phase, you will be in the habit of doing them once you get your following to where you want it to be.
Now, I hope that that was helpful. If you enjoyed this episode, please share it on Twitter, Instagram or your preferred social media platform. And let me know what you thought was the most helpful about today's episode.
Be sure to tune in tomorrow because tomorrow, we're actually going to discuss how to prioritize authenticity and my favorite sources for getting motivation to be my most authentic self online. As always, I'll see you guys on the CL and thank you for dropping in on day one of 30 days of podcasts.
]]>dropping content, business, storytelling, business owner, creator, person, brands, donate, day
Tyllah Hampton
Hey, business besties How y'all doing? Happy New Year. I'm so excited to bring y'all into the new year, I have so many exciting things coming with this podcast.
The first thing and the most exciting thing that I do want to tell you guys is that soon, I'm going to start dropping podcast episodes every single day.
These podcast episodes are going to be anywhere from four to 10 minutes long, I'm going to share tips about marketing, creating content, social media, branding business, and do short storytelling to allow you guys to get to know me as a business owner and a person a little more.
So, we are going to laugh together with my craft a little bit. And we're going to grow our businesses and brands together. That is my promise to you guys this year. So if this is something that you are looking forward to, I hope to see you here every morning at 8am.
The drop date for these new episodes is going to be coming soon. We're going to start with 30 days. And if you guys show up every day for those 30 days and you love this content, then I'm going to make sure that this is something that I stick to all year, all 2022 That's going to be my promise to you.
So business besties, we're gonna kick the year off on a good foot by making sure that I show up for y'all everyday to inspire and motivate you to show up everyday too.
So let's go ahead and have a killer January. I look forward to seeing you guys this upcoming week on Wednesday, and every single Wednesday in our weekly Twitter spaces.
And once I start dropping this content every day, I look forward to seeing y'all there too. So if you do love the upcoming content, just make sure you donate to my Creator fund so that I can keep this podcast free forever.
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